Does a slow website hurt SEO and sales?

Yes. Slow load speed reduces rankings, increases bounce rate, and lowers conversion, especially on mobile users.

SEO impact

Performance is a ranking and crawling quality signal.

Slow pages can reduce index efficiency.

Poor experience weakens engagement metrics.

Sales impact

Users drop before seeing core value.

Checkout/form completion declines.

Paid traffic ROI decreases with latency.

Optimization priorities

Compress images and optimize assets.

Use caching/CDN and remove blocking scripts.

Measure Core Web Vitals and fix by priority.