Is Facebook alone enough for business?

Usually no. Social platforms are useful channels, but a website is the owned asset that protects your brand and improves long-term conversion quality.

Platform risk

Reach depends on algorithm changes.

Account issues can impact visibility overnight.

You do not fully control customer journey data.

Why website + social is stronger

Social drives awareness; website closes trust and conversion.

Website captures structured leads and intent.

Combined strategy improves both paid and organic outcomes.

Practical setup

Use social for traffic and stories.

Use website for details, proof, pricing, and contact.

Track performance by source and conversion path.